Promoting My Books Effectively

Oct 28, 2014

Guest Blog By: Mandy Eve-Barnett – Author, Ockleberries to the Rescue

The most successful technique I have found for promoting my books is through local events, such as book fairs and community hosted events. With the ability to display my books and interact with potential purchasers, I can effectively promote my stories and engage visitors at my table.

To draw people to my table, I create themed displays for each book. This catches their eye and draws them in. For example for my upcoming children’s book, Ockleberries to the Rescue, I have small animal characters reflecting the ones in the story and for my work in progress, Willow Tree Tears (a western romance) I have already purchased a couple of items, including a cowboy boot ornament.

The other method, I employ is a colouring competition for my children’s book, Rumble’s First Scare, which is Halloween themed. Each year, I promote the competition and that year’s special prizes on social media, through my publisher’s website and at events. The winners are presented with their prizes at an annual October book fair, just before Halloween. As my second children’s book will be launched at the same event this year, I will be adding a colouring competition for it to run during the spring. This will give me two avenues for promotion during the year for these children’s books.

Although I am extremely active on social media, I have found the personal touch is the most enjoyable and effective method for selling my books.

Mandy Eve-Barnett is the author of Ockleberries to the Rescue, Rumbles First Scare, The Writing Prompt Journey, Life in Slake Patch, The Twesome Loop, and The Rythom Kingdom.